All posts by Kit Livingston

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Most Popular Navigation App for Enterprise?

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Apple Maps, Google Maps, and Waze have collectively represented America’s most popular consumer navigation mobile apps. The MobilSense Data Management platform confirms this to also be the case among enterprise mobile device users, but with three surprising twists.

Finding #1:
Apple Maps is currently the most widely used navigation mobile app in the enterprise. Beating Google Maps every month this year as it relates to number of devices using it. This is owing partially to the fact that a plurality of mobile devices in the enterprise are iOS, and Apple Maps is the default navigation app for that operating system.

Finding #2:
Despite Waze being reasonably popular for consumer mobile devices, that popularity hasn’t quite translated with company owned mobile devices. Our historical reporting on the MobilSense platform, in terms of number of devices using it, shows Waze coming in a very far distant third.

Finding #3:
Though trailing Apple Maps in terms of number of devices using it in the enterprise, our analytics shows Google Maps winning the most important contest of them all: most efficient use of cellular data. Google Maps beat Apple Maps by a double-digit percentage in terms of data usage efficiency on a mobile network.

Take Away
Apple’s decision to replace Google Maps with their own native navigation means that Apple Maps will likely remain in the top spot if iOS maintains its position as the #1 operating system. However, for businesses who employee field workers reliant on mobile apps for navigation, creating a mobile data usage policy that automatically pushes the end user to Google Maps, instead of the significantly more data hungry Apple Maps, would be a money saving choice.

Interested in getting access to insights like these for your own company’s mobile devices? Click here to request a free trial of our award-winning mobility management software today! 

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MobilSense Announces the Acquisition of MobilePhire

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Today, MobilSense announced the acquisition of MobilePhire, a Mobile Data Management company. This is an exciting development for MobilSense! We will now be the only company to offer a combination of Managed Mobility Services (MMS) and Mobile Data Management (MoDM) originating from the same integrated technology platform. The MoDM niche is relatively new with just a few players. Of those, MobilePhire was the only company solely focused on cellular data management. MobilePhire offers the ability to identify, quantify, and selectively block the sites visited to bring clarity to data usage patterns of corporate provided devices. This functionality, along with MobilSense’s industry leading data pattern analytics will provide all the information necessary to monitor and enforce the mobile data use policies of corporate enterprises. Click here to read the Press Release.

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Why Mobile Data Usage is Steadily Increasing

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The following factors have contributed to a rapid growth of non-business usage on business-liable smartphones:

  • The increase of power and capability of mobile handsets where mobile devices are now as expensive as common laptops.
  • Access to the proliferation of mobile apps of which create a wide range of useful functions, but most have nothing to do with business usage.
  • The increase of bandwidth coupled with video access at your user’s fingertips makes it tempting to stream content during or after work hours.
  • Companies lack visibility due to carriers being unable to provide detailed information regarding the sites visited during a data transaction.
  • Lack of policy clarity combined with ineffective monitoring of employee usage further compounds the problem of the growing non-business data usage.


MobilSense helps clients avoid paying a penny over what they should be paying with proven techniques to manage and control mobile data usage. To find out how much you should be saving, click here to take advantage of our free Mobile Data Usage Assessment.