Have you ever experienced a lightning bolt moment?  A moment so striking and illuminating you knew you were on the threshold of something big?  I recently experienced one of those moments.  It happened as we were getting ready to launch our new do-it-yourself mobile expense management (MEM) solution, MobilSentryDIY™.

Since the core of MobilSentryDIY™ is different than any other MEM solution on the market today, and since it was designed with the mid-market in mind, in front of a full scale launch we decided to offer a free trial to a few select mid-market companies.  The only requirement we requested in return was for those companies to provide feedback in the form of a short survey.

With the free trial in place, a well-known company was the first to upload their invoices and was floored when they discovered they could save almost 50 percent on their wireless cost which not only equated to a lightning bolt moment for them, but was the aforementioned lightning bolt moment for me!  In that instance, I realized our new do-it-yourself mobile expense management solution was going to change the industry!

As with all mobile expense management solutions, the tie that binds is cost savings.  However, when it comes to MobilSentryDIY™ the cost savings portion of our solution is uniquely different.  What sets it apart from any other solution on the market today is pricing.  Until now, large companies were usually the only ones who were willing to invest in wireless expense management solutions.  That’s about to change!

MobilSentryDIY™’s pricing model reveals the ROI before you buy which means you understand exactly how much you’re saving before you purchase your savings recommendations.  In other words, if you’re satisfied with how much you’re spending to get the savings we’re recommending, you make the purchase.  If not, you go along your merry way.  No harm, no foul.  Genius, huh?  I think so!  To add another layer of fabulousness, there’s no contract!  Yes, you read that right!  No contract!  Month-to-month savings on your terms.

Aren’t you curious about how much you could be saving?  Since there’s no obligation, the ROI is revealed without obligation to purchase, and uploading your invoices is as easy as posting a picture to social media, I challenge you to see how much you could be saving.

By now we’re all aware of data pooling but when it comes to the monthly cost, I’m learning the majority of companies out there don’t realize it’s not as easy to allocate the cost as it appears.  Gah, just when you thought you were chillaxing by the carrier’s data pool plan.

When it comes to personal wireless accounts, we’re given plan options to choose from and while it’s pretty easy to make the right choice based on your family’s usage, business is a whole other ball game.  When you’re managing a slew of wireless devices and when it comes to cost allocation, companies can easily overcharge or undercharge a department without even realizing it.   Not to mention the ‘over-capacity subscribing’ people tend to do to make sure the company doesn’t go over, then under-utilizing the usage only to pay for usage that goes unused.  Say that three times fast!

You’ve heard the age old adage ‘there’s one in every crowd?’  Well, within every enterprise data pool there typically isn’t just one, there’s several who tend to hog data leaving others in the group to pay for their bloated consumption.  While most of us understand streaming movies and videos during work hours isn’t appropriate, there are those who unfortunately don’t.  Ahem, you know who you are!

What if I told you there’s a way to ensure your data pools are right on the money?  What if I told you there’s a way to allocate the cost of pools with pristine precision?  I’m pretty excited to tell you there is!  At MobilSense it’s called Pool Adjusting.  Pool adjusting, you say?  What’s that?  It’s a process of prorating a user’s charges based on the portion of the pool consumed.  Through the pool adjusting process, data fees, voice access fees and any airtime charges are distributed to all pooled voice devices based on the percentage of minutes those devices consume that month.  The other charges like equipment, international charges, features and downloads are not redistributed but added on top of the device’s prorated pool amount creating a new Pool Adjusted total charge.

There’s a lot more to it including many more reasons why smart companies are taking advantage of Pool Adjusting through solutions like MobilSentry™.  If you would like to learn more, click here to read the best practice paper written on Pool Adjusting, called ‘Paying Your Fair Share with Pooling.’  When you do, I would love to know what you think!  Please leave a comment for me below or follow the conversation on Twitter @MobilSenseT.

The Cost Allocation Problem

The idea of monetizing or prorating a device’s monthly access charge based on the percentage of a voice or data pool it consumes is certainly not a revolutionary concept but it is also not widely implemented because of the challenge of efficiently calculating results on a consistent and fair basis.

Consider the case of a user consuming more than 200GBs a month on a shared 2GB data card plan costing $30 a month. Other users in the company are bearing the cost of this user’s excessive consumption. The reverse scenario is where an unfortunate user in a pool is randomly assigned a $300 recurring charge by the carrier as the keeper of the all GBs for that shared data pool group. The other lucky users in this pool group only have to pay a nominal access charge to benefit from all those ‘free’ GBs being funded by a coworker in an adjacent department.

Whether your company is allocating wireless charges at the local level or they wish to shine a bright light on excessive usage, establishing rules for fairly assigning charges to pool participants on a monthly basis is a highly beneficial practice to consider.

Allocating Pool Adjusted Charges

At MobilSense the process of prorating a user’s charges based on the portion of the pool they consume is called ‘Pool Adjusting’. This process only applies to participants in a pool, not to devices on individual rate plans. Through the process of Pool Adjusting, voice access fees and any airtime charges are distributed to all pooled voice devices based on the percentage of minutes those devices consumed from the pool that month. Any charges incurred individually such as equipment, international charges, features, downloads, and other charges and credits are not redistributed and are added on top of a device’s prorated pool amount to yield a new Pool Adjusted total charge.

In the case of data pools, the data access fee or the add-on data plan for smartphone devices is redistributed along with any domestic data overage charges to participants in the data pool based on their percentage of total data used. As with voice devices, these data devices retain all individual charges which are added on top of their prorated data charge to produce their new total Pool Adjusted charge.

Within MobilSentry™, the chosen formulas are automated to run with each monthly invoice process. The Pool Adjusted totals are maintained separately from the actual carrier invoice totals in the database, permitting administrators to easily toggle between actual and Pool Adjusted views.

The Benefits

Pool Adjusting has three primary advantages.

Eliminate inequities – where an employee is either substantially overpaying or underpaying for their actual usage, the charges are distributed based on usage.

Enhance visibility to employee over use – management is likely to respond more proactively to an excessive employee charge than they are to an employee running up large usage accompanied by an arbitrarily low charge. Adding a monetary component to usage is a much more effective manner of policing employees’ over use or abuse.

Maximize pool flexibility – the best way to manage pool buffers is to eliminate any choice constraints that might attempt to manually size a device’s usage to what they pay for their actual carrier rate plan. Trying to enforce cost equity for a wireless invoice through matching an individual’s usage to their plan represents an imprudent restriction. Sizing pools monthly is challenging enough without unnatural limitations in the selection process of rate plans.

Defining Pooling Models

There are four general pooling models offered by carriers today and each represents its own challenges for fairly assigning individual device charges.

Classic Voice Pools – spanning more than a decade, these pools have the longest history. Examples include AT&T’ ‘Business Pooled Nation’ plans or Verizon’s ‘Nationwide Business Share’ plans. In the Classic model, every participant in the pool shares in the minutes and typically contributes to the available minutes in modest quantities of 450, 900, 1350, 2000 minutes or more. The one exception where no minutes are contributed are ‘Add-on’ plans where the pool participant pays a smaller access charge than other minute-contributing plans. The total available number of minutes in the pool is literally built by aggregating all the minutes from all the devices in the pool. We refer to these types of pools, where everyone contributes to the total, as ‘Aggregate’ pools. In attempts to match cost to usage, some companies have overly constrained the pool maintenance process by attempting to line up a user’s rate plan to the minutes they consume as a back-door approach to proration. This characteristically leads to higher than necessary pool costs.

Bulk Voice Pools – on a more limited basis there are pools where the minutes are contributed in a large bulk amount. Examples include T-Mobile and older Cingular plans from AT&T. Typically, the full charge and quantity of minutes are assigned at an account level. It is not unusual to see quantifies of 10k, 15k, 25k, or 50k minutes all in one lump sum with a correspondingly large charge. In the absence of charge proration capabilities, companies may choose to assign the account charge to a corporate account as a way of minimizing inequities to cost centers. An even more burdensome approach is to establish multiple pools by putting arbitrary boundaries to eliminate sharing of pools between cost centers.

Group Share Puddles – relatively new on the scene, these plans provide unlimited voice and texting where data is the attribute being metered. Examples of these types of pools include the AT&T Mobil Share plans and the Verizon Share Everything or More Everything plans. Since these types of pools include limitations on the number of devices that can share data, we refer to them as ‘Puddles’ rather than pools. Group Share plans are purchased in bulk data amounts typically 50GB, 75GB, 100GB, 150GB, 200GB and larger quantities. The charge comes in a lump sum amount and may be assigned to a device randomly or the charge for data may occur at the account level. Every participant in the pool pays an ‘entry’ price based on their device type including tablets, smartphones, data cards, or basic phones. Spreading the bulk data charge evenly across all participating devices is one way to address fairness but this number will vary month to month based on the count of devices in the shared puddle.

DataPlus Pools – this pooling capability has only recently emerged as a variation to the Group Share approach. Examples include Verizon’s Flex Share and Sprint’s Business Fusion plans. Like Group Share, these plans include unlimited voice and text capability and also meter data usage. This pool model addresses the shortcoming of Group Share puddles by eliminating device count ceilings. The method of building GBs in the pool is done in an aggregate fashion with each device contributing a modest amount to the pool in 1GB, 2GB, 5GB or 10GB quantities. This makes for much more granular tuning of the pool. While this pooling model doesn’t face the Group Share challenge of equitably dispersing a large bulk data charge, it still has the inherently inequitable proposition of a user paying a minimum for their aggregate GB contribution while consuming large amounts of other users’ data.

Defining Your Formula

Hopefully you are benefitting from some level of mobile expense management automation and can avoid the challenge of manually calculating your equitable allocation charges each month. Through our solution MobilSentry™, rules for Pool Adjusting are coded into the system to enable a monthly process that delivers equitable charge back amounts for cost centers and departments in an entirely automated fashion.

Evenly Shared Approach – a simple path to resolving large voice or data bulk charges is to spread the costs evenly across all devices in a pool or puddle. The formula simply totals the access amounts and any overage then divided by the number of devices in the pool. Everyone in a pool gets the same fee each month but it will fluctuate month to month as the device count and usage varies.

Prorated Approach – while the evenly shared approach is simple and distributes bulk charges to avoid penalizing one user or department, it does nothing to address the problem of heavy users not paying their fair share. The prorated formula results in a charge that best matches the percent of units consumed in the pool for each device. With the Prorated Approach, there are two additional considerations:

1) Minimum Floor – without minimums, users with no usage will receive an allocation of $0 despite the device’s recurring carrier charge. The use of a minimum floor effectively moderates the range of allocated charges. Without a floor, an excessive user with 200GBs of usage would likely result in a device charge well over $1,000. By establishing a floor for every device in the pool it reduces the total variable cost available for distribution. A $25 floor across all users will reduce the allocated charge for this same 200GB user to several hundred dollars. This level of charge can still draw attention to that employee without the accompanying sticker shock. With a floor, everyone starts at that floor and the remaining variable expense based on percent usage becomes an additional charge to the floor.

2) Class of Minutes – voice plans come with categories of minutes to consider, including total minutes, peak minutes or the formula most carriers use in determining pool consumption, peak minus mobile-to-mobile minutes. Each company will need to determine which level of minutes represents the most equitable basis for distributing cost.

Conclusion

Without the ability to equitably assign charges for budgeting and tracking purposes companies are frequently over paying on their carrier rate plans by maintaining more capacity in their pools than needed, while leaving over use and abuse lurking below the radar. The problem is easily solved through automation but is cumbersome and time-consuming through manual intervention.

To better understand our approach to Pool Adjusting cost allocation charges, please visit us at email info@mobilsense.com or call 888-870-4250.